The Marketing Manager promotes the organization's products and services to increase customer's awareness regarding the product and to improve its sales. These professionals have to inspect and implement the other products in the market and then coordinate with the managers and supervisors and look forward for the development and the promotion of the goods.

A Marketing specialist needs to have excellent communication skills for various reasons: •to stay connected with the media and advertising people •to convince the clients and market people for their product. •to maintain reports and documents about the ongoing processes. •To have complete knowledge about the entire marketing system and possess the relevant experience regarding the same. •Needs to know the principles and work exactly according to it, to avoid future problems. •Should have the complex situation handling skills to get problems under control.